Search Engine Optimisation / Digital Asset Optimisation

With the introduction of “Universal Search” the type of results shown within the Search Engines shows users more information from more sources including news, images, products, video and more. Search is no longer about ranking positions but more about the visibility of a web site. With this in mind a combination of Digital Asset and Search Engine Optimisation (SEO) is required to help obtain the best possible results.

Having a good level of Digital Asset and Search Engine Optimisation for a website will impact on a business quite substantially. It is cost effective and improves your websites quality and branding.

Network Intellect’s DAO solution is split into the following stages:

• Website DAO/SEO Review and Analysis – Full review of your website, including structure, content, linking, videos, images, products, and more.
• Recommendations Report – Detailed recommendation report based on initial analysis, including search friendly copy, Link and Social Media strategy,
• Implementation – Aided implementation and advice on the recommendations report.
• Quality Assurance and Report – Review ensuring all recommendations are implemented correctly followed by periodic project reports.

Stage 1 INITIAL ANALYSIS This phase involves analysis of your site, link structure, code, navigation and content of the website. This phase also includes analysing your competitors on the major search engines.
	Stage 2 KEYWORD RESEARCH We conduct research using varied tools and actual search data to find keywords worthy of your investment. Factors, such as your target audience, geographic area and nature of your business are kept in mind while finalising keywords.
Stage 3 PAGE OPTIMISATION The focus is on content optimisation through keyword incorporation, LSI, anchor text and interlinking. Pages are optimised according to the different theme of each page/section on your site.
	Stage 4 CODE OPTIMISATION Code is like the ‘life support system’ of the website. We analyse the code and rewrite the title tag, description tag, and keyword tag to ensure they are search engine optimised, search engine friendly and clickable.
Stage 5 MANUAL SEARCH ENGINE & DIRECTORY SUBMISSIONS We manually submit your website to major search engines & directories such as Google, Bing, Yahoo!, DMOZ and others. We also write creative and compelling website descriptions and keep in mind the stringent guidelines laid by the search engine directories.
	Stage 6 BUILDING LINK POPULARITY The task is to obtain links which promise value in keeping with the changing search engine guidelines. Links that we obtain are from related website. We believe that a low PR link from a related website is better than a one way link from a random one.
Stage 7 GOOGLE, FACEBOOK & TWITTER MARKETING Social has become an integral part of search. That’s why a social component of keeping your social accounts active and search results truly diversified is important.
	Stage 8 GENERATING REPORTS & TRACKING RANKINGS From research and development to reporting and analysis, we provide clients with regular reports.