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Google+’s official launch was two years ago, and many businesses are still wondering how to use it in their social media marketing plan. Which social media site is better? Any business looking to have a digital presence should ideally be using both of these networks, but it’s still a good idea to look at the …

Google Plus, the search engine’s social media platform, has hit 500 million users, 135 million of which are active daily. In September the company reported that it had 400 million users, including 100 million daily active users. The social media platform is said to be unlike rival Facebook due to the fact that Google Plus …

The search engine giant, Google has recently launched Enhanced Campaigns, a new style of campaign for Adwords which helps businesses target their customers more efficiently in the growing mobile space. Here are some of the changes that will happen in the next six months and how to prepare: As the online world is changing, so …

Yahoo is looking to increase its revenue via targeted online advertising, and it appears that they will be counting on their biggest rival, search engine giant Google, to do so. An arrangement was recently announced, revealing Yahoo’s partnership with Google, using its enormous online advertising network to show messages that specifically relate to the subject …

Social can be a very effective marketing tool, particularly when it comes to brand awareness and engagement, but how effective is social media when it comes to customer acquisition for small and medium-sized businesses (SMBs)? SMBs are increasingly placing importance on social media marketing as a customer acquisition tool, while placing less emphasis on search …

Facebook has revealed a new search engine that will not be a rival for Google, but does integrate Bing search, and will help you to find information about people who you are Facebook friends with, quicker than ever before Based on People, Photos, Interests and Places, users will be able to search for friends who …

As of last week, Google introduced a tool that enables you to disavow links to your site. If you have been notified of a manual spam action based on “unnatural links” pointing to your site, this tool can help you fix the issue. If you haven’t received this notification, this tool generally isn’t something you …

Mobile Commerce, also known as ‘mCommerce’ is the most portable marketing channel available today. There has never been a time when consumer goods are so readily available. It is therefore important that you create the correct experience for your customers. With this in mind, read on for four tips on mCommerce optimisation, which will help …

In the last few weeks, Bing search has launched a brand new look. The aim of the new look is to entertain people and give them inspiration. Read on to find out about some of the changes the search engine has introduced. The first noticeable difference you will see when you have a look at …

Google has recently updated its Google Panda algorithm. It had been rumoured for a little while that they had done and Google finally confirmed via twitter that this was indeed true using the following tweet from @google. FYI Panda data refresh started rolling out on Friday. Less than 1% of queries noticeably affected in the …