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While Facebook does not really have anything to prove, Pinterest is working hard to reach the heights of the social media giant. The battle between the two social networks is about to get intense. While Facebook boasts a massive billion figure user base, Pinterest with its approximate 25 million users has managed to deliver ROI. …

After launching a Facebook page, many people ask how active they need to be and what they need to be doing in order to turn their activity into ROI. If Facebook is part of your marketing strategy, you need to know how to manage it effectively. By creating a strong Facebook community you can promote …

Hello and welcome to another edition of Network Intellect’s Top Tips. Today, the focus is on retailers utilising Amazon as a crucial aspect of their e-commerce strategy. It’s important that retailers understand fully what they can, and can’t expect from their relationship with Amazon: – Don’t rip off or mislead the customers! This should go …

Welcome to another edition of Network Intellect’s Top Tips! Today, we’re focusing on Feed Management and have provided a valuable check list of factors which MUST be taken into consideration when managing a Comparison Shopping campaign: 1. Don’t Let Your Account Run Out of Budget! Your product listings’ popularity scores could be reset if you …

As the internet giant Google continues to grow, changes to the online landscape are occurring more frequently as time goes on. It’s very important that companies or individuals utilising the online arena to generate revenue and profits stay ahead of the game and keep on top of all opportunities which are presented. As such, Network …

Google are currently testing a new keyword match type in the UK and Canada called the ‘broad match modifier’. As can be guessed from the name, it’s an extension to the broad match type which allows Adwords users to ‘create keywords which have greater reach than phrase match, and more control than broad match.’ The …

The latest news announced by shopping .com is their new listing policy. The main change that will affect merchants advertising on shopping.com is the increase in required fields that are mandatory within the merchants data feed. The new policy comes into effect on July 1st 2010. Shopping.com has tripled their mandatory fields from 3 to …

Affiliate Marketing is one of the most cost efficient and successful forms of online marketing. Last week we posted a blog discussing the key elements require for a productive affiliate marketing campaign. This week I felt it would be beneficial to highlight what differentiates affiliate marketing to search marketing. Search Marketing Review: Advantages – Position …

Google has come under some stern criticism over the past month or so, with lawsuits filed against the search giant and anti-Google media becoming more frequently visible. The BBC’s documentary series ‘Virtual Revolution’ suggests that the likes of Google and Facebook are trying to reduce people’s individuality and uniqueness by gradually turning users into more …

As it’s coming to the end of the finical year most business may look at their books and decide whether they can cut costs. A survey by Google reports that most marketing agencies in the UK state the main reason clients stop their PPC campaigns is due to lack of marketing budget. Most business will …