QR codes (Quick Response Codes), were relatively unheard of just under two years ago, but are now everywhere, from packaging to billboards and even clothing. It is not surprising however, that QR codes are appearing everywhere when you consider the benefits of them. Firstly they are free to use and you can put them wherever …
Read more »QR Codes are still a relatively new technology in marketing circles but they are starting to pop up more and more on poster campaigns, newspapers and websites around the world, but just how useful are they? Using a recent TFL campaign we can shed some light on this. This information is from a poster campaign …
Read more »SEO is about driving the right people to your content and converting them. If you are doing SEO well then you are driving the right traffic, but unless you are combining your SEO with your company’s other efforts, you will not be getting the full benefit. The new generation of smart phones and the 2D …
Read more »QR codes, one of the most popular two-dimensional barcodes, that were designed to be read by smartphones, are more useful than standard bar codes due to their ability to store much more data, including URL links, text etc. During the month of June in 2011, 14 million mobile users in the U.S. scanned QR codes. …
Read more »QR codes can be very useful marketing tools, but only when used correctly and at the right times. When deciding to incorporate QR codes into your digital marketing campaign, it is essential to consider carefully where you are using them to gain the maximum benefit. Common sense should dictate, for example, that placing a QR …
Read more »Quick Response codes (or QR Codes) are 2D bar codes that store up to 7,089 characters of numeric code that are making waves as advertisers find a new easy way to use marketing content. QR codes require that users have a smart phone with a QR code reader installed and they link to a mobile …
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