It is important for E-commerce sites that use Google Product Search to list their products, to familiarise themselves with the following information. As of September 22nd this year, a number of updates to the feed formatting and policies will be implemented. Google announced that it is releasing new feed specifications that they feel will impact …
Read more »Following on from recent posts on advancements in the mobile shopping and price comparison market (see More Help for Mobile Shoppers and On-the-Go Comparison Shopping), Network Intellect can reveal that Sccoope (www.sccoope.com) is launching a price comparison and barcode-scanning app for both iPhone and Blackberry mobile devices. The tool allows users to simply take a …
Read more »The trouble with using mobile devices to make purchases is that not all online retailers have mobile-compatible storefronts. Become.com, one of the leaders in online comparison shopping, has helped to resolve this issue by producing a program which tells shoppers which retailers they can purchase from on their mobile devices. A fast growing trend amongst …
Read more »Welcome to another edition of Network Intellect’s Top Tips! Today, we’re focusing on Feed Management and have provided a valuable check list of factors which MUST be taken into consideration when managing a Comparison Shopping campaign: 1. Don’t Let Your Account Run Out of Budget! Your product listings’ popularity scores could be reset if you …
Read more »The InvisibleHand is a money saving tool which, after trial runs on Firefox and Chrome, is now being made available on Internet Explorer. It is essentially a free real-time tool which automatically finds consumers cheaper prices during their online shopping. For example, if a user is viewing a product on an e-commerce website, InvisibleHand works …
Read more »It has been widely reported that conversion rates for online retailers have been in decline over the past 12 months, this despite the fact that online retail sales in the UK have jumped to a record high in the same period. This is due mostly to users becoming more ‘savvy’ by browsing around more, using …
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