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Yahoo bought Summly for $30 million less than a month ago and has already launched its own app using it’s technology. If you don’t know what Summly is then let me explain. It is a summarisation tool created 3 years ago by a teenager named Nick D’Aloisio which uses a natural language algorithm with machine …

Recent research has suggested that the social media site Twitter will generate almost $1bn in revenue next year, with predictions that over 50% of this will come from mobile ads. The report predicts that the social network Twitter will take in $582.8m in ad revenue this year, with about 53% cent of this coming from …

A few days ago, the social media video sharing site, YouTube announced that it has more than 1 billion unique users every month. That puts YouTube in the same club as Facebook, which surpassed 1 billion monthly users last October. YouTube has been the most popular video site for a long time, beginning in the …

The social media giant, Facebook is undergoing a massive transformation piece-by-piece. Each section of the user and company profiles has undergone extensive modifications over a number of updates and enhancements. The social media site brings out a new development every few days. With updates to various parts of the site, including timelines, cover pictures, new …

The world of mobile marketing is very vast and fascinating. There are so many ways that one can utilise this field in order to better promote their business. This obviously varies from person to person. Having said that, no matter what your level of marketing skills is, here are some tips to help you along. …

If you use Twitter you will be very acquainted with the “#”, now more popularly known as the final character of a hashtag. The social media giant Facebook is about to go head-to-head with Twitter by adding hashtags. Facebook is said to be working on incorporating the hashtag by using the symbol as a way …

A good mobile marketing strategy has never been more important, considering new findings. One in five college students in the U.S. are said to be addicted to mobile deals, according to new research carried out. Overall, the majority of students use their mobile devices to look for deals and coupons. Students rely heavily on their …

The search engine giant, Google has recently launched Enhanced Campaigns, a new style of campaign for Adwords which helps businesses target their customers more efficiently in the growing mobile space. Here are some of the changes that will happen in the next six months and how to prepare: As the online world is changing, so …

Facebook recently launched a massive overhaul of its ‘Newsfeed’ feature. The social media giant has made changes that bring focus to visual content and content filtering, while at the same time offering more space to advertisers. With the newsfeed update, the company has standardised the interface, so Facebook will now appear the same whether accessed …

Many marketers still think of mobile marketing as something they can afford to think about at a later date. This could not be more wrong. The Internet landscape has changed drastically. The PC is now just one of several pieces of hardware that people use to access the Internet. Consumer PC sales are slowing down …