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A new study has found that over two-thirds (70.1%) of Facebook brand pages are updated less than once a month. This is despite the fact that best practice suggests that brands need to post frequent updates in order to maintain engagement with their fans. Further findings showed that 85.3% of companies ignore conversations on their own …

Twitter has added an ‘Email Tweet’ button to its website as of last week. You can send emails to Twitter and non-Twitter users directly from twitter.com. The ‘Email Tweet’ button is visible in your stream and the expanded view of any Tweet, and should be available around the globe in the coming weeks. You simply …

A change made to Facebook means despite your news feed possible appearing to be full, you are probably not seeing posts from businesses and brand pages that you have liked. A change to Facebook’s algorithm has determined what posts are seen by which users. With this in mind, read on for instructions on how to …

Last week Google launched some visual and functional updates to Google+ Hangouts on the desktop. The updates that were introduced, include: 1. A sidebar that you can show or hide.  As the most important part of a hangout is the people in the room, Google have consolidated important items such as chats, invites and apps, …

The business-focussed social networking site LinkedIn, will be ceasing the running of its LinkedIn Events application as of 26th November this year. LinkedIn’s  Events app allows organisers to draw attention to upcoming conferences, networking events and exhibitions, and share these details with potential delegates and sponsors via the social networking site. It also allows organisers …

Almost 70% of online consumers who visit Pinterest find an item that they have bought, or want to buy, compared to just 40% of those who visit Facebook and find the same, according to a recent study. Despite Facebook being far larger than Pinterest in terms of audience size, the study found that Pinterest provides …

Instagram, the photo sharing mobile app that is owned by Facebook, has launched web profile pages giving brands a destination page on the platform to share their most recent images with consumers. Facebook completed its $715m (£447m) acquisition of Instagram in September. Up until now users could only access single Instagram photos via desktop rather …

Pinterest, is a social content sharing ­service that allows members to “pin” images, videos and other objects to their pinboard which other people can view and share. The company has recently launched apps for both the iPad and Android. The third-most popular social network after Facebook and Twitter also ended its invitation-only policy by opening …

As of October 2012, Google has updated its AdWords policy to put an even stronger focus on the quality of paid search advertising.  While Google’s Quality Score has always been an important metric for any PPC campaign, this time it appears Google is taking things very seriously. Any marketers failing to comply with the company’s …

Pinterest lets you pin your favourite web objects to a virtual pinboard right from your web browser, but there is a lot more you can do with this useful service. The social sharing site is not however just a collection of random photos/videos. You can use it to organise your life. Use Pinterest to make …