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Tablet computing has been a surprise revolution, as back in 2010 when the iPad was introduced, many people were skeptical. However tablet sales have now exploded and the field is very competitive. Your business should pay a great deal of attention to table users, as there are a reported 56 million of them in the …

QR codes (Quick Response Codes), were relatively unheard of just under two years ago, but are now everywhere, from packaging to billboards and even clothing. It is not surprising however, that QR codes are appearing everywhere when you consider the benefits of them. Firstly they are free to use and you can put them wherever …

Mobile Commerce, also known as ‘mCommerce’ is the most portable marketing channel available today. There has never been a time when consumer goods are so readily available. It is therefore important that you create the correct experience for your customers. With this in mind, read on for four tips on mCommerce optimisation, which will help …

Facebook has finally revealed its new brand fan pages after several months of speculation and waiting.  The format has changed drastically, and there are many other new announcements that the social media giant has made about their ad platforms. One thing for sure is that it is a big adjustment for us all. You will …

With more and more people owning smartphones and using them to access the internet to search for and contact companies, it is becoming progressively more important to consider creating a mobile version of your website. Here are four reasons why this is so important: 1. Mobile v Desktop Internet Visitors It is crucial to recognise …

When it comes to optimising your Facebook ad campaigns it is not enough to just set up the campaign and let it run. It is very important to maximise your spend, try out multiple options, and constantly optimise your campaign. Facebook’s potential reach is one of the biggest points that encourages brands to engage. With …

Twitter has made some big changes recently, one being the launch of their brand pages for marketers. By the development of a landing page that is easier for brands to customise, Twitter has increased the likeliness of users staying on their platform for longer, instead of leaving the site to look for more information about …

Links from powerful blogs that have a solid subscriber base can be very valuable. Among other things they are very good for increasing brand awareness. It is however important to remember that the natural set-up of a blog can reduce their power. An example of this is the issue that over time blog posts move …

LinkedIn has recently made some great improvements to their social media site. Marketers now have access to some very useful tools with which to reach their audience properly and more effectively. However, it is important to know how to make best use of the site to build a skilled marketing campaign. With this in mind, …

Facebook is the leading social network, with in excess of 800 million active users. It is therefore important that you do not gamble when it comes to the design and development of your page. With this in mind, here are five of the biggest mistakes that you can make when designing your Facebook page for …