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Bing have recently rolled out a new streamlined design for its social sidebar feature, making it easier to find people who are relevant to your search based on what they have shared, tweeted, or publically blogged about. You can now see what friends, experts and enthusiasts from leading networks including Facebook, Twitter, Foursquare and Klout …

Foursquare is a location-based social networking service that is mostly used on smartphones. The main idea behind the service is that people “check-in” to venues that they are at, such as bars, restaurants, shops, etc. This action allows users to keep track of where their friends like to visit. The company has signed various partnerships …

Digital marketing and advertising continued to create very strong interest in 2011. With this in mind, here is a snapshot of those trends, based on information from year-end blog posts, studies and reports. 1. $37.2B E-commerce spending for the November-December 2011 holiday season, representing an increase of 15 percent compared to the same period in …

Social network marketing is now considered essential for the majority of brands, and marketers are planning to expand their investment in social media adverts. A survey carried out estimated that 80% of companies which have a minimum of 100 employees carried out marketing activities on social networks this year. Fewer are advertising on social networks, …

Tools such as Facebook and Twitter are increasingly being used by experienced marketers who have recognized the benefits of using social media to increase their brand awareness and enhance their customers’ experiences. By doing this, you are likely to reap the rewards by customers repeating their business with your company and referring you to other …