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The operator Telkom has joined Twitter, along with Facebook and LinkedIn, in a move to make itself more accessible to its customers. The company says it made the move to allow customers to engage with the company on channels they may find preferable to call centres or e-mail. Telkom says that the transparency of social …

Twitter has added an ‘Email Tweet’ button to its website as of last week. You can send emails to Twitter and non-Twitter users directly from twitter.com. The ‘Email Tweet’ button is visible in your stream and the expanded view of any Tweet, and should be available around the globe in the coming weeks. You simply …

A Facebook brand post will get half of its reach in the first half an hour after it has been published, according to recent findings. A select group of brand posts that were published on October 31st, were analysed, finding that an average of one-third of post reach was gained in the first 10 minutes …

Instagram is continuing its aim to be the most popular mobile social network and most popular photo-sharing community in the world. However, working out the app can prove a tricky task. Brands who are unfamiliar with how to use Instagram will often ask how they can get more followers. With this in mind, here are …

Videos placed in the subject lines of emails have been shown to improve the click through rate by as much as 200%. This improvement in CTR suggests a strong interest in multimedia that is placed in email messages. However, once opened, the subscribers will of course expect to find the video that was promised to …

Email marketing remains among the best tools for marketing your product or idea online but it is moving beyond just a generic newsletter run. Keep it Relevant The biggest defining factor on why people subscribe to company emails is that they expected the content to be relevant to them and their needs. We’ve all seen …

How do you attract the right kind of people to your emails? How do you get interested visitors to become subscribers? Here are 5 list building tips you cannot afford to miss: 1. Encourage People To Forward Your Newsletter Encouraging people to forward an email to a friend can help you reach more subscribers. When …

Facebook is a great place to advertise your fan page. If you ensure you regularly follow through gaining fans and keeping them happy, your fan base will continue to grow. With this in mind, here are five tips to make your fan page increase in popularity and allow you to increase your fan base: 1. …

Many companies write blogs and then wonder why they are not getting the results they were hoping for. The key is to know how to write your blog in an effective way in which to support the goals of your business. Here are some tips to help you improve your blog’s effectiveness and get your …

Over the current year and the previous year, email marketers have been warming up to social media. Social elements such as the use of buttons to connect with brands on Twitter and Facebook in email campaigns are now common place. Social media and email also go hand-in-hand in another way. They are the top tactics …