Google has launched its Seller Rating feature in the UK, after successfully trialling the feature in the USA earlier this year. The Seller Rating feature is similar to that used by eBay, where the consumer can identify highly-rated merchants by seeing their ratings within their Google Adwords ads. It has been suggested that Google are …
Read more »The consumer watchdog has recently conducted a poll of its 11,000 members voting the best and worst online retailers of 78 sites currently operating in the UK this year. The top customer score with 94% was the beauty label LizEarle.com. The attributes that gave LizEarle.com top marks was beautiful packaging, free samples and a sense …
Read more »A free social shopping app has been launched on the iPhone, which uses barcode scanning technology to find the best prices on the web. Scandit incorporates barcode scanning, price comparison and social media sharing to enable users to firstly scan the barcode of the product that they would like more information on, read reviews, find …
Read more »So as promised here is the second part of my thoughts on why branding online is going to grow. I would imagine that most companies out there have cut if not most but all of their marketing cost on branding during a recession. This presumption is made due to the fact business can focus online …
Read more »Following on from recent posts on advancements in the mobile shopping and price comparison market (see More Help for Mobile Shoppers and On-the-Go Comparison Shopping), Network Intellect can reveal that Sccoope (www.sccoope.com) is launching a price comparison and barcode-scanning app for both iPhone and Blackberry mobile devices. The tool allows users to simply take a …
Read more »Hello and welcome to another edition of Network Intellect’s Top Tips. Today, the focus is on retailers utilising Amazon as a crucial aspect of their e-commerce strategy. It’s important that retailers understand fully what they can, and can’t expect from their relationship with Amazon: – Don’t rip off or mislead the customers! This should go …
Read more »Hi there Ladies and Gentlemen and welcome to another edition of Network Intellects Top Tips! I’m sure this Friday afternoon post will prove useful reading and will provide some useful information to help you make changes effective changes to your company’s Twitter account over the weekend! – Don’t bore your followers with ‘marketing speak’, put …
Read more »All merchants, advertising professionals and marketers should know that consumer reviews and product ratings help you sell more. Shoppers are becoming increasingly consumer savvy, they will hunt for the best prices, search for your reputation and gather product information within the sales process to help them make purchasing decisions. On the 28th June 2010 Google …
Read more »Google are introducing yet another feature to their Adwords program in the form of consumer reviews and product ratings. Adwords ad’s for specific products will display a short link directly below the ad copy stating, for example, Fountain Pen is rated 4.4 stars / 5. By clicking on the ratings link, the user will then …
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