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A Facebook brand post will get half of its reach in the first half an hour after it has been published, according to recent findings. A select group of brand posts that were published on October 31st, were analysed, finding that an average of one-third of post reach was gained in the first 10 minutes …

LinkedIn is very important when it comes to making online business connections and promoting a CV. The professional social network is also a great place for promoting content, your business, and most importantly yourself. It is important to remember however, that with over 150 million registered users, getting noticed can sometimes be a little bit …

We have been aware of the benefits of social media for a long time now. A survey of 2100 organisations that was recently carried out revealed that 79% of those surveyed are using social media channels currently. In the same survey the organisations revealed what they thought of as social media benefits for businesses. Here …

Facebook is a place to interact with friends and family online. It is great for sharing photographs and videos with your social circle. However there is more to Facebook The social media giant has grown rapidly and has become a perfect platform for business to consumer marketing. 1. Profile Photo Your profile photo is the …

Instagram is continuing its aim to be the most popular mobile social network and most popular photo-sharing community in the world. However, working out the app can prove a tricky task. Brands who are unfamiliar with how to use Instagram will often ask how they can get more followers. With this in mind, here are …

With  60 hours of video being uploaded every minute, over 4 billion videos being viewed a day, and over 800 million unique users visiting YouTube each month, it pays to make sure you have your technique up-to-scratch when it comes to optimising your videos for YouTube. If you fail to do this, the chances that …

While your brand may have a Twitter feed and a Facebook ‘like’ button, can visitors to your retail site click to through to your Pinterest boards? The social networking site gives its users the option to ‘pin’ objects that interest them to a virtual digital pinboard. It was launched in the USA in March 2010, …

The majority of brands are trying very hard to succeed with their social media efforts. They are trying new ways of engaging, and attempting to find the best methods for connecting with consumers on social networks. However, in their quest to get things done, many of the top brands have made some big errors. To …

In order to refresh a social media marketing campaign that may have gone a bit stale, it is wise to find exciting new ways of engaging with your customers online. Pinterest, a fairly new image sharing social site, has created quite a stir, and some brands are using the platform for customer engagement.  One of …

Customer service is now more important than it has even been, with regards to businesses and consumers. However, while many businesses would agree with this sentiment, many fail to realise the connection between the effort they put into the service they provide, and the impact it has on their bottom online. A recent customer satisfaction …