Shopzilla Inc. has confirmed that it has reached a ‘strategic-partnership’ agreement with Google Inc. which will include the shopping comparison sites’ Bizrate ratings and reviews within certain Google search and ad products. Although Google currently provide retailer ratings and reviews within Google Product Search (formerly known as Froogle) and Adwords, the Bizrate Insights will allow for full length consumer-generated reviews for all retailers that currently participate in the Bizrate Insights program.
“Merchant ratings and reviews have been a cornerstone of our company since its founding in 1996. This partnership with Google further solidifies the long and short-term benefits of participating in the Bizrate Insights program,” declared Shopzilla President Bill Glass.
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