Mobile devices are accounting for more search clicks. A recent survey carried out showed that 10% of search ad clicks in the final quarter of 2011 derived from mobile and tablet devices. Mobile search ad clickthroughs were reported to have been 5% of the total in the previous quarter of 2011.
In the final quarter of 2011, 6% of search clicks came from smartphones and 4% from tablets. These devices drove higher clickthrough rates than desktops. Other reports showed findings on CTRs on tablet search ads were 37% higher, and on smartphones, 31% higher than desktop search ads.
A separate report has showed rapid growth in mobile search activity and ad spend, and that among retailers, ad spend for mobile search accounted for just over 14% of total paid search budgets. The report also showed that mobile ad search impressions increased by 317% between the final quarters of 2010 and 2011, while ad spend grew by 269 percent.
If you want to know how mobile marketing can benefit your business please get in touch with us at Network Intellect for more information.
