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In reference to website design, the key place to start in the homepage. As such, please find below Network Intellect’s Top Tips for Building a Quality Homepage: -              Clearly communicate your main products and services -              Have a tag line / position statement -              Make sure it is the clear primary navigation page -              Category …

As the internet giant Google continues to grow, changes to the online landscape are occurring more frequently as time goes on. It’s very important that companies or individuals utilising the online arena to generate revenue and profits stay ahead of the game and keep on top of all opportunities which are presented. As such, Network …

Google are currently testing a new keyword match type in the UK and Canada called the ‘broad match modifier’. As can be guessed from the name, it’s an extension to the broad match type which allows Adwords users to ‘create keywords which have greater reach than phrase match, and more control than broad match.’ The …

The evolution of the mobile phone has seen frequent changes in designs, sizes and formats over the years. Everyone remembers the ‘brick’ phones of the early nineties, followed by the Nokia dominated boom in the late nineties/early noughties, to the present day where the likes of the iPhone and Blackberry are leading the way. Marketing …

Google are introducing yet another feature to their Adwords program in the form of consumer reviews and product ratings. Adwords ad’s for specific products will display a short link directly below the ad copy stating, for example, Fountain Pen is rated 4.4 stars / 5. By clicking on the ratings link, the user will then …

View-through conversions have been introduced recently by Google, and it has led me to wonder if Google are trying to find a work-around to the lack of conversions provided by the Contextually-Targeted campaigns. The feature provides a measure of the number of online conversions that occur within 30 days after a user saw, but didn’t …

Google has come under some stern criticism over the past month or so, with lawsuits filed against the search giant and anti-Google media becoming more frequently visible. The BBC’s documentary series ‘Virtual Revolution’ suggests that the likes of Google and Facebook are trying to reduce people’s individuality and uniqueness by gradually turning users into more …