Google has announced on its Inside Adwords blog page that they will be providing a brand new metric feature in their current Bid Simulator tool. The Estimated Top Impressions metric will enable advertisers to predict whether the volume of top ranking impressions will increase or decline if they change keywords. The tool uses data from …
Read more »Shopzilla Inc. has confirmed that it has reached a ‘strategic-partnership’ agreement with Google Inc. which will include the shopping comparison sites’ Bizrate ratings and reviews within certain Google search and ad products. Although Google currently provide retailer ratings and reviews within Google Product Search (formerly known as Froogle) and Adwords, the Bizrate Insights will allow …
Read more »Google has launched yet another Adwords feature in the UK, allowing advertisers to add product images within PPC ads. Product Extensions, which was initially trialled in the US during November 2009, is now officially being rolled on this side of the Atlantic without any additional charges. Network Intellect have already tested the ad extension during …
Read more »Shopping has long been seen as a social activity for many people. Shoppers arrange to meet their friends on the local high-street for some retail therapy, going from shop to shop, trying on different clothes, getting their friend’s opinions on what to buy and what not to buy. Once they have their friends approval, shoppers …
Read more »Search giant Google has launched a new search enhancement tool called Google Instant, which shows results as you type. Google have identified that ‘people type slowly, but read quickly,’ thus Google Instant allows users to scan a results page while they type. The benefits of Google Instant are faster searches, smarter predictions and instant results. …
Read more »The trouble with using mobile devices to make purchases is that not all online retailers have mobile-compatible storefronts. Become.com, one of the leaders in online comparison shopping, has helped to resolve this issue by producing a program which tells shoppers which retailers they can purchase from on their mobile devices. A fast growing trend amongst …
Read more »Like.com, the shopping comparison website which incorporates visual search technology, has been bought by search giant Google. It has been suggested that the purchase has been made in response to the recent branding of Bing, the Microsoft search engine, as a ‘decision engine’ for shoppers. “We’re pleased and excited to welcome Like.com to Google, where …
Read more »Following on from recent posts on advancements in the mobile shopping and price comparison market (see More Help for Mobile Shoppers and On-the-Go Comparison Shopping), Network Intellect can reveal that Sccoope (www.sccoope.com) is launching a price comparison and barcode-scanning app for both iPhone and Blackberry mobile devices. The tool allows users to simply take a …
Read more »The trouble with using mobile devices to make purchases is that not all online retailers have mobile-compatible storefronts. Become.com, one of the leaders in online comparison shopping, has helped to resolve this issue by producing a program which tells shoppers which retailers they can purchase from on their mobile devices. A fast growing trend amongst …
Read more »On-the-go comparison shopping is becoming more and more frequent and the release of Nextag’s brand new iPad App can only help to make this more popular. The application is free of charge and features the main benefits of Nextag’s online price comparison website services. This will help to give iPad users “the tools they need …
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