QR codes can be very useful marketing tools, but only when used correctly and at the right times. When deciding to incorporate QR codes into your digital marketing campaign, it is essential to consider carefully where you are using them to gain the maximum benefit. Common sense should dictate, for example, that placing a QR …
Read more »Mobile barcode scanning is on the rise and there are many tools and best practices to be aware of for mobile marketing with QR codes. With this in mind, here are ten points to assist you in successfully jumpstarting a 2D barcode marketing campaign:- 1. A QR Code is a 2D Barcode A QR code …
Read more »Quick Response codes (or QR Codes) are 2D bar codes that store up to 7,089 characters of numeric code that are making waves as advertisers find a new easy way to marketing content. QR codes require that users have a smartphone with a QR code reader installed and they link to a mobile website. Right …
Read more »Network Intellect is proud to be involved with the launch and promotion of Leicester Exchanges, a new initiative from the University of Leicester. The site offers a new way for online communities to join in discussions with leading academics and opinion leaders in order to make real progress on key issues that shape our society. …
Read more »These are exciting times for social networking. It has now become hugely popular, with 50% of people in the UK now actively using social networks. The UK population is now spending a vast amount of time on these networks. This is a factor that a large number of UK brands have taken advantage of, by …
Read more »Google has admitted to collecting personal data during the companies Street View project. The street view project took place between 2006 and 2010 in 30 countries around the world. A fleet of adapted cars fitted with nine directional cameras, a GPS positioning unit and Wi-Fi antennas traveled all areas accessible by cars to record 360 …
Read more »Search giant Google has launched a new search enhancement tool called Google Instant, which shows results as you type. Google have identified that ‘people type slowly, but read quickly,’ thus Google Instant allows users to scan a results page while they type. The benefits of Google Instant are faster searches, smarter predictions and instant results. …
Read more »Like.com, the shopping comparison website which incorporates visual search technology, has been bought by search giant Google. It has been suggested that the purchase has been made in response to the recent branding of Bing, the Microsoft search engine, as a ‘decision engine’ for shoppers. “We’re pleased and excited to welcome Like.com to Google, where …
Read more »A recent report by the IMRG & British Population Survey has indicated that ‘the popularity of online shopping is continuing to grow rapidly’, with UK shoppers opting to find the cheapest deals possible online instead of shopping around on high streets. The major findings of their report shows that over half of British Adults have …
Read more »Following on from recent posts on advancements in the mobile shopping and price comparison market (see More Help for Mobile Shoppers and On-the-Go Comparison Shopping), Network Intellect can reveal that Sccoope (www.sccoope.com) is launching a price comparison and barcode-scanning app for both iPhone and Blackberry mobile devices. The tool allows users to simply take a …
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