A study carried out by a web-based software and services firm, revealed that LinkedIn is the leading social network with regards to job recruiting. By adding LinkedIn’s social features to your company website, you have a good way of accessing a large recruitment platform and a targeted network of business contacts.
A further study carried out by a marketing company found that LinkedIn is 277% more effective at generating leads than Facebook and Twitter. These findings demonstrate how integrating LinkedIn on your website can help improve the success of your business.
With this in mind, here are five important plugins to integrate:
1. Share Button
The Share button should be placed on your site next to technical product guides, articles, throughout your blog, and on any other page that features any professional or business content. This allows visitors to your site to click the button and share the related content via LinkedIn.
As LinkedIn’s audience is based round business, the LinkedIn Share button should be used much more sparingly than for example the Facebook Like button. An ideal place to install a Share button is a company’s blog.
2. Recommend Button
Using the Recommend button on your website allows visitors to recommend your company’s products or services on LinkedIn. The Recommend button can also be used in the product and services sections of your LinkedIn company page. Remember however, that this plugin is not right for every type of product or service page. Decide if what you plan to add the Recommend button to is something that is relevant to the LinkedIn audience.
3. Follow Company Button
The Follow Company button allows companies to grow their LinkedIn company page directly from their website. Once a user is following your company on LinkedIn, they can see your status updates in their LinkedIn news feed. This can help you regularly engage them and develop leads for your business.
The Follow Company button comes in two different types and is most effective when used on the homepage, blog, and contact page of your website. Some companies also use the button in the header and footer of their site as a constant reminder to visitors to join them on LinkedIn.
4. Member Profile
The Member Profile plugin operates as your business card on LinkedIn. There is also a Full Member Profile plugin, which allows for a much more widespread view of your profile. This plugin is most frequently found on personal blogs and on the websites of smaller companies. This is due to the fact that most companies choose to add LinkedIn plugins that highlight the organisation as a whole, as opposed to one individual.
5. Sign In With LinkedIn
The Sign In with LinkedIn function allows people to sign in or register with your site using their LinkedIn log-in details. This is particularly beneficial for your customers because it allows them to quickly identify themselves when they try to leave a comment on your blog or forum. Your company also benefits because it gains useful information from the people who register. This knowledge can be used to make more informed decisions concerning the flow of web traffic etc.
Any website that requires visitors to register or sign in can benefit from Sign In with LinkedIn. Career-oriented websites can gain the most from this tool.
Having a strong social media strategy can help make a big difference to the success of your campaigns. If you would like some information on how to maximise the effectiveness of your social presence, then why not give us a call at Network Intellect.
