In today’s very competitive world of gaining rank and popularity through votes, likes, retweets etc, when it comes to creating a successful search engine marketing strategy, it is very important to consider how to make people like you and be interested in you. In order to keep ahead in the popularity stakes, it is important to get back to some of the marketing basics.
With this in mind, here are five ways to gain friends and influence search:
1. Optimising Tweets
Writing optimised tweets now should be a big part of a social PR content strategy. Retweets serve as a new way of link building. Having your page mentioned in tweets by people of authority can help your ranking in standard search results.
2. QR Codes
A recent survey showed that over 30% of people would use a QR code in order to interact with social media networks. Last year there was said to have been a 1600% increase in the amount of QR codes that were being scanned.
3. Google +1
The Google +1 button lets users “like” a link that appears in their Google search results, and then allows them to share it with friends. This makes writing effective titles and descriptions more important than ever. If you wish to get the Google +1 vote on your search result, it needs to be well delivered and thought out.
4. Facebook Profile Image
Facebook is known to be fairly inflexible when it comes to business page branding opportunities. However, a good way you can make your page stand out from other fan pages is when choosing a profile image. Change the image frequently to give your social circle something appealing to look at.
5. Customizing The Like
When you like a page, tailor the message you broadcast to your social network. There is no shortage of popularity with the ever-growing presence of “likes”. Over 10,000 websites are said to add the like button every day.
When trying to win friends and influence search, there are many things you can do, including making sure you show a genuine interest in people, being a good listener, making the other person feel important etc. Try and keep some of these points in mind in order to gain positive results.