After launching a Facebook page, many people ask how active they need to be and what they need to be doing in order to turn their activity into ROI.
If Facebook is part of your marketing strategy, you need to know how to manage it effectively. By creating a strong Facebook community you can promote your products or services and make your followers loyal to you etc. With this in mind, here are five ways you can improve your Facebook engagement:
1. Ask Questions
Engage your community by asking them questions about what is of importance to them. Listening is always important in any conversation. Ask your follower’s relevant questions and listen to their answers. Once you have done this, make sure you thank them for their input.
2. Ask for Feedback
Ask your followers to give feedback on your products on Facebook. The majority of followers are likely users and fans of your products. They are likely to share positive feedback which others can then see. Give them opportunities to discuss your products, and reward them when they share great information.
3. Resolve Problems Quickly
Take negative consumers offline in order to quickly resolve their problems. Unhappy customers can make a lot of noise and be disruptive to a community if their problems are left unresolved. Get in touch with them and ask them to talk offline so you can quickly understand and resolve their issues.
Once you have done this, ask them to talk about what you did on Facebook. If you have handled the situation well, many previously disgruntled customers then become advocates for your brand.
4. Share Your News And New Products
Use Facebook to communicate your news and introduce new products to people. Your followers are more interested than most consumers in news regarding your products and brand. They will likely to help you build word of mouth about your new products. Share news on Facebook in order to keeps fans engaged, and make sure you reward them for following you.
Carrying out these tactics can increase your Facebook community, increase the frequency and level of interaction with your brand, and increase your number of sales in stores and online. If you need any further help with developing a successful social media strategy, contact Network Intellect for more information.