Facebook is a place to interact with friends and family online. It is great for sharing photographs and videos with your social circle. However there is more to Facebook
The social media giant has grown rapidly and has become a perfect platform for business to consumer marketing.
1. Profile Photo
Your profile photo is the small image beneath the Facebook cover image. This is a very important image as it appears in news feeds and pages when you comment. It appears next to your comment. You may need to alter little bit to ensure that your logo or face is positioned correctly and can be seen or read clearly in news feeds. Ensure you check it out on various different types of devices.
2. Cover Image
Your cover image presents a great opportunity for you to present your brand to the world. It is a first impression that all visitors will see at least one time. Ensure you give people a reason to come back. Take some time to choose the correct image for your brand, that is unique and represents you and your brand appropriately.
Try mixing it up frequently to keep your fans interested. Both the cover image and profile image should support your brand and its vision.
If you are short on design resources go for a simple uncomplicated image. Make the message simple and memorable.
Creating a custom video that represents your brand can be a great way to organically attract the right audience. The more work you do in advance on your brand, the easier it becomes to create content in different mediums.
4. Status Updates
Many people do not realise the importance of status updates. Remember that your brand is not just your logo. Everything you post and update can and will be used for or against you when it comes to brand perception.
The more you inspire your fans with good content, the more they are going to click like, comment and share with their friends. The more they do this, the higher your chances are of Facebook presenting your status update in the news stream of your fans, increases.
5. Images And Photos
Social networks are becoming more and more visual. Images are therefore a vital component of your brand strategy. Select at least a few images that support your brand. Use them consistently on social profiles, for product descriptions etc. Images can drive home important messages, and if they are used in a consistent manner, they can be what you need to make the most positive brand impression possible.