With the current social media revolution, email marketers would be ill-advised to consider social media as just a passing craze. With this in mind, here are five social media and email marketing musts for incorporating into your campaigns this year:-
1. Create & Nurture Your Social Media Presence
It is now obligatory to promote your social media presence through your emails. Your email marketing campaigns will become more efficient when they encourage your customers to interact with your brand through your social presences. Keep your eye on whichever sites or platforms are becoming popular and be prepared to engage your customers wherever they may be. Despite Facebook currently being the global monster it is, by next year they may have been replaced by a currently unheard of competitor. Great ways of driving traffic to your web presences are by offering discounts and exclusive products etc.
2. Make Use Of Positive Endorsements From Social Media Participants
Brand endorsements are very beneficial and social media participants now prefer endorsements by other social media participants. The thinking behind this is that “genuine” people are more likely to give “genuine” assessments as opposed to a paid spokesperson. Study your social media presences with a fine-tooth comb and collect any comments that are praising your brand and place them into a section of your next email or as a whole focus of your newsletter. Try and use comments from a mixture of social networks and avoid just choosing the highly positive endorsements alone. Maximum impact should be gained by keeping it generally positive and real.
3. Encourage Social Media Signups
Encouraging social media participation should be the primary objective of your overall marketing plan, even when a customer is unsubscribing from your list. It is important to offer them further opportunities and incentives to join your Facebook or Twitter presence etc. in order to maintain the customer’s involvement in your brand.
4. Make Good Use Of Social Signup Forms
The majority of social networking sites offer you the facility to include links to your signup forms. It is wise to take advantage of these and they will be a strong force in driving your customer subscription levels.
5. Supply And Encourage Video Content
Showcasing videos created and submitted by your customers can create a good access to your social media pages. This helps to show your customers that you wish to engage with them and value their participation. It is important to make sure the videos are carefully reviewed and moderated prior to posting them to avoid any potential problems.