By adding Google +1 icons to your pages, you will be helping your site to stand out. You will also be helping to build Google’s position as more than a search engine, i.e. a social media platform. Google gives us something back, because when someone ‘plusses’ a page on our site, our ads and our organic results will be enhanced for those certain, socially connected searches where our site would be a fit.
Facebook got it right with their “Sponsored Stories” option, which gives businesses further incentive to advertise their Facebook pages, doing much of Facebook’s marketing for it in the process.
Google+ and Facebook Sponsored Stories both increase perceived relevance of advertising. Let us now look at five of the kinds of advertisers who may benefit most from Google+ and Facebook Sponsored Stories:
1. Large Advertisers With Strong Brands And Offline Media Spend
The larger the advertiser, the stronger the brand is likely to be. The fact that large advertisers are likely to have additional media resources at their disposal, makes it more likely that there is a large pool of users who are happy to ‘like’ or ‘plus’ the brand.
2. Advertisers With Passionate Customers
The more passionate the customer base, the more likely the consumer is to interact.
3. Advertisers Who Are Inspirational Or Cool
Advertisers who are considered ‘cool’, such as Apple, are likely to benefit most from Google+ and Facebook Sponsored Stories.
4. Advertisers Who Have A Significant Social Media Following
It is likely that heavy users of one form of social media are more likely to be interested in engaging in social media activities inside another network. It is possible that all the “likes” can be useful in encouraging Google +1s as well.
5. Advertisers With Repeat Customers
Advertisers with repeat customers have considerable incremental opportunities to encourage +1 activity and can benefit from the increased visibility of the +1s in the SERP.
If heavy Google searchers also have larger active social networks, then it may not take long before the +1s have a material impact on your campaigns. It may be a good time to start looking at your +1 and “like” strategies today.
Having a strong social media strategy can help make a vast difference to the success of your campaigns. With this in mind, if you would like some information on how to maximise the effectiveness of your social presence, then please give us a call at Network Intellect.
