With more and more people owning smartphones and using them to access the internet to search for and contact companies, it is becoming progressively more important to consider creating a mobile version of your website. Here are four reasons why this is so important:
1. Mobile v Desktop Internet Visitors
It is crucial to recognise the difference between mobile & desktop internet visitors to your website. Mobile internet users have different requirements to desktop internet users. Those accessing the site from a mobile will be on the go and will be wanting to fulfill a need quickly rather than simply browsing the site. You need to be aware of what information they are likely to be looking for and make sure it is simple to access and fast to download.
2. Make The User Experience Positive
If you do not have a mobile version of your site, your complete desktop website will be served. Desktop sites are not designed for small mobile phone screens, which means that you will lose control over how your brand and website appears.
Users will need to scroll up and down and left and right, in order to read the information. Websites which have a large number of pages will also have long download, which is frustrating to the user and can be expensive. This will lead to an overall poor user experience and a negative impression being left on your company.
3. Mobile Websites Improve Rankings
Having a mobile website will improve your rankings in mobile search results. Google gives a higher level of value to mobile websites in search results from mobile devices, to make sure that the end user has a positive experience.
4. Your Mobile Website Should Work With Your Complete Website
It is important that your mobile website and complete website are complimentary and work together to deliver the right experience to your customers. As your mobile website is a scaled down version of your website and should only contain the important information that mobile web visitors are likely to be looking for, links can be provided for further information that can direct visitors to the relevant pages of your desktop site.
As mobile internet usage continues to increase, businesses are likely to create mobile versions of their website. By doing this you will be able to extend the reach of your business, provide mobile users with relevant information delivered easily and quickly, and you will improve your ranking on mobile search results.