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The consumer watchdog has recently conducted a poll of its 11,000 members voting the best and worst online retailers of 78 sites currently operating in the UK this year. The top customer score with 94% was the beauty label LizEarle.com. The attributes that gave LizEarle.com top marks was beautiful packaging, free samples and a sense …

Google has admitted to collecting personal data during the companies Street View project. The street view project took place between 2006 and 2010 in 30 countries around the world. A fleet of adapted cars fitted with nine directional cameras, a GPS positioning unit and Wi-Fi antennas traveled all areas accessible by cars to record 360 …

A free social shopping app has been launched on the iPhone, which uses barcode scanning technology to find the best prices on the web. Scandit incorporates barcode scanning, price comparison and social media sharing to enable users to firstly scan the barcode of the product that they would like more information on, read reviews, find …

Google has recorded revenues of $7.3 billion dollars for Q3 in 2010. If you compare that figure to revenues generated in Q3 of 2009, that is an increase of 23% (reported by investor.google.com). It is Google’s largest quarterly net profit in history. 67% of total revenues came form Google owned sites, where as 30% of …

So as promised here is the second part of my thoughts on why branding online is going to grow. I would imagine that most companies out there have cut if not most but all of their marketing cost on branding during a recession. This presumption is made due to the fact business can focus online …

Google has announced on its Inside Adwords blog page that they will be providing a brand new metric feature in their current Bid Simulator tool. The Estimated Top Impressions metric will enable advertisers to predict whether the volume of top ranking impressions will increase or decline if they change keywords. The tool uses data from …

Recently I was having a discussion with a client about social media networks and the different options available to market on them. The client’s main question was ‘what is the best way to utilize social networks for marketing purposes?’ It’s the kind of question that makes you think is there one defined strategy that is …

Shopzilla Inc. has confirmed that it has reached a ‘strategic-partnership’ agreement with Google Inc. which will include the shopping comparison sites’ Bizrate ratings and reviews within certain Google search and ad products. Although Google currently provide retailer ratings and reviews within Google Product Search (formerly known as Froogle) and Adwords, the Bizrate Insights will allow …

I recently blogged about changes to Adwords reporting which commented on how Google has recently been migrating reporting features found in the Report Centre into the Campaigns tab. As this is is the case I thought it would be pertinent to continue to report my discoveries using the new user interface. On Google’s Adwords user …