Google are introducing yet another feature to their Adwords program in the form of consumer reviews and product ratings. Adwords ad’s for specific products will display a short link directly below the ad copy stating, for example, Fountain Pen is rated 4.4 stars / 5. By clicking on the ratings link, the user will then …
Read more »Affiliate Marketing is one of the most cost efficient and successful forms of online marketing. Last week we posted a blog discussing the key elements require for a productive affiliate marketing campaign. This week I felt it would be beneficial to highlight what differentiates affiliate marketing to search marketing. Search Marketing Review: Advantages – Position …
Read more »Affiliate Marketing is great at delivering a consistent ROI for online merchants. Merchants can benefit greatly from affiliate marketing if you follow some simple rules and manage the program well. For those who are not in the know, affiliate marketing is a practice where by a merchant rewards affiliates for delivering set goals to the …
Read more »With more and more of our clients enquiring about the likes of Facebook, Twitter and LinkedIn, we thought it might be beneficial to share our thoughts on the best practices to undertake when marketing with Social Media. It’s vital that a solid, well structured Social Media marketing plan is developed in order to give companies …
Read more »It has been widely speculated since Apple acquired Quattro wireless at the beginning of this year that they would be entering the mobile advertising domain. At Apple’s iPhone OS 4.0 press conference the launch of iAd was announced. The new platform has been developed to help developers and publishers make money from creating apps for …
Read more »View-through conversions have been introduced recently by Google, and it has led me to wonder if Google are trying to find a work-around to the lack of conversions provided by the Contextually-Targeted campaigns. The feature provides a measure of the number of online conversions that occur within 30 days after a user saw, but didn’t …
Read more »The InvisibleHand is a money saving tool which, after trial runs on Firefox and Chrome, is now being made available on Internet Explorer. It is essentially a free real-time tool which automatically finds consumers cheaper prices during their online shopping. For example, if a user is viewing a product on an e-commerce website, InvisibleHand works …
Read more »Looking back to the last General Election in 2005, Social Media was barely an emerging phenomenon. Facebook was about a year old, YouTube was just beginning and no one had even heard of Twitter. But oh how things have changed! Barack Obama successfully utilised the benefits of a range of social mediums during his campaign …
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