After this week’s much hyped and eagerly anticipated launch of Apple’s iPad, I began to question what kind of impact this would have on the growth of mobile marketing. The first question which came to mind was ‘is the iPad a big mobile device or a is it a stripped down PC?’ The CEO of …
Read more »It seems yahoo is going to follow in Bing’s footsteps and partner with a price comparison site rather than continue its product submit service. In 2009 we saw Bing partner with the price comparison site Ciao to power their shopping portal. It now seems Yahoo is going to partner with Pricegabber to offer a similar …
Read more »While watching a special documentary on the 20th Anniversary of The Simpsons, I was interested to hear creator Matt Groening talking about an episode in which the show mocked the much-coveted Super Bowl ads. Half-time of the Super Bowl is the most sought after, and most expensive, advertising slot on American television. Groening observed however, …
Read more »Happy New Year! We are all starting to get back to normality after the weather and the blogs have been hotting up with the news of Google launching its branded handset and breaking into the e-tail market. Combined with the numerous new gadgets from the Consumer Electronics Show in Las Vegas, makes digital a very …
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