It is amazing how spending a mere ten minutes every day on social marketing can make a world of difference. It can expand your network and your business. It can enable small business owners to generate a true ROI. Many small companies wrongly believe that social media and email marketing is only for large companies. They do not see how it could be of any benefit to their businesses.
Social or email marketing is in fact very valuable for smaller businesses too. A good idea is to set yourself a goal of allocating time to spend on social media sites such as Facebook and Twitter with the aim of promoting your company and making your services more visible. You may find other companies begin to follow your tweets or try to arrange conference calls if they wish to determine whether your companies could complement each other. They may consider how you could market each other’s services. Companies can begin to realise how their companies can make extra revenue by understanding each other’s services and referring each other to clients.
It is important to realise that marketing ROI does not guarantee direct sales. However by making your brand more recognisable by engaging through different marketing platforms, you can create more business and a greater number of sales.
Some reports have suggested that “word of mouth” recommendations are responsible for between 20 and 50% of all buying decisions. This directly relates to the rise of social media sites influencing people on which businesses they wish to work with. Social networking sites are very good places to build business partnerships and create extra revenue.
Social marketing does not appear to be simply a passing fad, so it seems very important to work on developing your marketing strategies in order to take full advantage of it. Just by dedicating a short period of time each day to social marketing you should begin to notice the rewards.
If you would like more information on how to increase the effectiveness of your social presence then why not call us and speak to one of our digital strategists.
